Microwave Frittata Sandwich and the Slogan Showdown

by Eden on August 18, 2011

Ads are a big business. I’m sure you bloggers out there know since you may have a few on your sidebar.

No judgment. I’m all for selling out. I’d do it myself if anybody wanted me.

Anyhow, its come to my attention lately that many advertising slogans and tag lines totally activate my gag reflux. Don’t fret. I was never bulimic so its not like this triggered a relapse.

So let’s review some of these messed up slogans and I’ll weigh in on them:

Company: Campbell’s

Slogan: Mmmm Mmmm Good!

Eden’s Weigh in: This sounds more like a grunting noise Cookie Monster would make if Mrs. Feilds were ever to come on Sesame Street. I’m not sure if this or “nom nom” is more annoying.

Actually, “nom nom” is hands down more annoying.


Company: Carlsberg Beer

Slogan: Probably the best beer in the world

They aren't so confident, eh?

Eden’s Weigh In: Wait a second, Carlsberg advertising executives, are you telling me YOU aren’t convinced?!

PS, you obviously never tried Stella Artois.


Company: K Mart

Slogan: “There’s smart, and there’s K Mart ‘smart’ “

Eden’s Weigh In: Really? “K Mart smart” just sounds “stupid”. I can just imagine some teacher having a conference with one of her student’s parents saying,

“I’m sorry. Tim is a very sweet boy. But I’m afraid to inform you that although he’s smart, but he’s not “Kmart” smart. I don’t think he’ll pass 3rd grade this year….”

I think if anything, I’d be stupid to buy anything from someone calling themselves “K Mart smart”.


Company: Tide

Slogan: Style is an option. Clean is not.

Eden’s Weigh In: Raise your hand if this confuses you? (I can’t see you but I’m assuming if I could, you’d be raising some hands).  By saying, “clean is not,” isn’t it saying, “clean is not an option” ? This means that the clothes (and maybe the people) should be dirty!  Tide should replace the word “clean” with “dirty.”  Then dirty would not be an option and the clothes would need to be cleaned. Oh fuck it. This is too confusing already. Lets just switch to Gain.


Company: Raid

Slogan: Raid: It kills bugs dead.

How else are the bugs going to be if they’re killed? Cause I sure don’t want them to just be in a coma.


Any dumb slogans you want to add (pun kind of intended)? Which slogans do you actually like?

And today I give you another easy, microwaveable creation. Feel free to use anything you like in the frittata.




  • 1/2 tsp butter (you can use spray, but I actually like that butter taste with my eggs
  • small handful for chopped smoke ham (
  • 1 green onion chopped
  • about 1/4 of an avocado (plus more for the sandwich)
  • 2 eggs, lightly beaten
  • Salt and pepper to taste
  • Any thing else you’d like to add (mushrooms, peppers, spinach, cheese, BACON!).

Place butter in a microwave-safe bowl. Cover and microwave on high for about 15 seconds or until melted. Add ham and onion. Cover and cook on high for 1 minute. Stir in eggs, salt and pepper.

Cover with a plate or saran wrap and cook on high for 1 to 2 minutes or until a knife inserted near the center comes out clean. Let stand for 3 minutes or until completely set. Slice into “sandwich friendly” strips and add any of your favorite sandwich staples.


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{ 25 comments… read them below or add one }

Jessy (squeezetheday) August 18, 2011 at 7:31 am

That Tide is indeed confusing. Maybe they meant ”Style is optional. Clean is not.”?? I often wonder how some adds have grammatical mistakes. I mean, don’t they have someone to check it? (Yes, I admit that bad grammar bothers the grammar nazi in me.)

Most of these are stupid, but I don’t mind the Carlsberg Beer slogan that much. Perhaps because I don’t like it when someone claims to be the best thing in the world?


Charlotte Rose August 18, 2011 at 7:37 am

I hate the K-Mart slogan. Unfortunately I worked at K-mart in high school (a girl has got to get money for college and this was the only legal way I could think of). So I had to say that stupid slogan to every customer at my register. Just made me realize how much I wanted a college education.

Most slogans I dislike so I won’t make a list here. But one that I did like was Apple Computers’ old slogan, “Think Differently.” It is simple and true to the product at the time since most people were buying microsoft, intel, etc (PCs).


MelissaNibbles August 18, 2011 at 9:03 am

This is funny. It reminds me of a Gerber scandal from a few years back. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful Caucasian baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read English. You think they would’ve done a little marketing research. Wooops!


Eden August 18, 2011 at 2:51 pm

Ha, thats funny. I was nearly a gerber baby myself when one of their reps asked my mom if I could do a commercial. My mom declined. I’m like “too white”.


Vanessa N August 18, 2011 at 12:58 pm

How about Subaru’s: “Love. It’s what makes a Subaru a Subaru.” Really? Love makes a Subaru a Subaru? a) No, it doesn’t. b) I just want a car that gets me from point A to point B safely – I really don’t need love involved in my car purchase.


Eden August 18, 2011 at 2:50 pm

It should be:
“Love. Its what gave you herpes”


Mary (What's Cookin' with Mary) August 18, 2011 at 1:19 pm

Making a frittata in the micro is a great idea, although I will probably still make mine on the stove. ;)


Eden August 18, 2011 at 2:49 pm

It’s always better on the stove (I even do it the oven to give it an extra charred crust). But when you’r in a rush, nuking it sure beats a lean cuisine ;)


Nora August 18, 2011 at 1:36 pm

My current favorite ad campaign is the cotton one (although Kate Bosworth is NO Zooey Deschanel) with the cute little celebrities going through their fab closets of 100% cotton clothes… Adorable.

Ads I hate though? Cialis. When they have the husband and wife sitting in tubs in random ass places like MOUNTAINS? Someone PLEASE explain this random tubbing appeal to me…


Eden August 18, 2011 at 2:53 pm

yea, and why are they in seperate tubs?


Kristina @ spabettie August 18, 2011 at 1:45 pm

you know which ads are driving me CRAZY right now? it’s not really their slogan, but there are two that I have seen that feature a completely bitchy woman / wife. one is a state farm commercial, where the husband is talking to a state farm agent at like, 3am. the wife comes in and with a tone that sounds EXACTLY like Stu’s bitchy girlfriend in The Hangover, is accusing her husband of talking to a girl. lovely. the other one is for some cellular company, the husband talking about a data plan he just bought, with the wife flying off the handle (<– what does that MEAN?) about "did you think to check with me?" and "mom was right, I should have married so & so…"

it's a bizarre new trend that I don't get. dumb.


Missy August 18, 2011 at 3:08 pm

I love cooking eggs in the microwave — even though it smells yucky to other people. It’s super easy.

I am obsessed with advertising and loved this post. I know it’s not a slogan but I am currently loving to be annoyed by this commercial:

It’s infectious. Denim!


Lindsay @ Lindsay's List August 18, 2011 at 3:10 pm

I remember the year we got married (so 2005), McDonald’s had a dollar menu ad. It was this dude eating a cheeseburger. The slogan said “Double cheeseburger? I’d hit it. I’m a dollar menu guy”.
I’d hit a cheeseburger anytime.


Eden August 18, 2011 at 7:36 pm

I’d tap fries any time. In fact, I just did.


Lindsay @ Lindsay's List August 18, 2011 at 7:38 pm

you dirty girl ;)


Ang August 18, 2011 at 3:33 pm

There is a local car ad that has the slogan “if we can’t beat their price, we’ll give you the car!”. In what circumstance are they going to refuse to drop a couple thousand on the price and instead drop $30K on the price? Lame.

I do like the Sears Optical ad where the lady lets the racoon in thinking it’s her cat because she’s not wearing her glasses. I’m easily entertained.


Cameo August 18, 2011 at 3:38 pm

Whoever it was that got the “nom nom” thing going around the world wide web ought to have their nom-hole wired shut. Hands down, more annoying than amazeballs!


Deb August 18, 2011 at 4:01 pm

“I’m lovin’ it” especially the soft serve ice cream cone ;-)


Missy August 18, 2011 at 7:10 pm

I agree, the Nom Nom is the worst! Especially when paired with the phrase “get in my belly”. Ugh! It stirs up horrific visuals of the fat dude from Austin Powers!
I have noticed the redundancy of the Raid ad – another one for Kelloggs corn flakes says “taste them again, for the first time”.
Umm if your eating again then it ain’t the first! (but I know what they meant).
Also for UPS – what can brown do for you”. Well nothing because brown is not my color and gives me a jaundice look.
Wheaties “Breakfast of champions”
Oh really? So I like Kashi and I’m a loser? Thanks!
Pringles “once you pop, you can’t stop”. Ok eww. Visions of exploding stomachs aren’t real conducive to my appetite!
Lays “betcha cant eat just one”.
Oh really? It’s on! Cause this ED steel trap willpower chic CAN eat just one – heck I could eat a half of one and stop. So there.
And the best part of waking up is NOT Folgers in my cup – it’s my hubby next to me ;)

Ok so the frittata looks good but things like that, crepes, and anything with yeast always intimidate me. But one day I’m gonna try one cause I’ve seen so many wonderful looking recipes and I love eggs.


Eden August 18, 2011 at 7:35 pm

why so intimidated?! You’ll live. ;)


DessertForTwo August 18, 2011 at 9:07 pm

I’m with Ang, the Sears commercial with the racoon cracks me up!


Kristina @ spabettie August 18, 2011 at 9:45 pm

I also LOVE the allstate commercials (I think it’s allstate? some insurance…) with the “Mayhem” guy… the latest one is him as a raccoon in your attic. awesome.


Eleah August 18, 2011 at 11:43 pm

Haha.. I have not seen that Raid one. That is really dumb.
I hate Arby’s slogan, “Good Mood Food.” So stupid.


Mary August 21, 2011 at 4:12 am

Okay…I just found your blog, and I literally just pissed my pants reading your take on the Kmart slogan. Holy shit!


Jolene (www.everydayfoodie.ca) August 23, 2011 at 10:14 pm

I don’t know how you come up with such a wide array of post ideas – but I love ‘em!


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